For the past five years, Apple’s September iPhone-centric events have followed the same general formula. An event during the first week or two of the month, pre-orders shortly after, and then an official launch date approximately 10 days later. Apple’s September schedule for 2012 to 2016 is below:
– iPhone 5 (2012) – Sept. 12 event, Sept.14 pre-orders, Sept. 21 launch.
– iPhone 5s (2013) – Sept. 10 event, no pre-orders, Sept. 10 launch.
– iPhone 6/6 Plus (2014) – Sept. 9 event, Sept. 12 pre-orders, Sept. 19 launch.
– iPhone 6s/6s Plus (2015) – Sept. 9 event, Sept. 12 pre-orders, Sept. 25 launch.
– iPhone 7/7 Plus (2016) – Sept. 7 event, Sept. 9 pre-orders, Sept. 16 launch.
If Apple plans to follow this same formula — and it looks like that’s what’s happening — pre-orders for the new “iPhone X” and its companion devices the iPhone 8 and the iPhone 8 Plus will take place on Friday, September 15 at 12:00 a.m. Pacific Time.
Following pre-orders, the new devices will most likely see an official launch on Friday, September 22, with pre-order shipments going out to customers and in-store stock available.
Friday, September 15 is a highly logical guess as to when we’re going to see pre-orders, and unsurprisingly, that’s the date being cited today by German site Macerkopf. According to the site, German carriers are preparing for a September 15 pre-order date and a September 22 launch date.
While Apple tends to follow a specific September formula, there have been deviations. In 2013, for example, Apple did not accept pre-orders for the iPhone 5s due to supply constraints, and in 2015, pre-orders took place early on a Saturday morning. Still, September 15 and September 22 are the most likely dates for pre-orders and launch, respectively.
Apple will unveil the new iPhone X at an event set to be held on Tuesday, September 12 at 10:00 a.m. PT at its Apple Park campus. An iPhone 8, 8 Plus, LTE Apple Watch, and 4K Apple TV will also make an appearance at the event.
For details on the new iPhone X, which will feature a glass body, edge-to-edge display, facial recognition, and more, make sure to check out our full iPhone 8 roundup.